Get Certified in Effective Survey Design

 Infotool Inc.
 March 2010
 
 
 
Companies spend $22 billion a year on surveys. The results are used by leaders, HR managers and consultants to improve organizational culture, corporate growth and profitability. Survey results target best training methods, develop engagement within limited budgets, mentor managers, and even chart the future of companies. Many times they result in disappointment and failed expectations.
 
In reality, thousands of survey results sit idle in bottom drawers of file cabinets because of inexperienced survey design. This course will teach you the secrets of the Pros in effective survey design, regardless of the survey tool you use.
 
 
Certification Training Course 
Effective Survey Design
Quirks Market Research October 2009, Goodman and Davis, p22 cite at least three reasons why the majority of surveys are ineffective:
 
  • Surveys do not measure EVENTS that people care about
  • Surveys presented in a VACCUUM giving excuses for inaction
  • Surveys are POORLY PACKAGED and connot quickly determine the problem and what should be done
 
To fill this gap, Infotool's survey design experts will offer a 1 day, online course on "Effective and Actionable Survey Design" and survey best practices. No matter what survey tools you use, if the survey questions don't "hit the mark", you have wasted your time AND money. 
 
 
Course Takeaways: 
 
  1. Purpose of surveys and why they fail
  2. How do you decide what to ask?
  3. Why simplicity is better 
  4. The Structure Tree Model in survey design
  5. Question construction
  6. How to create an effective Demographic Architecture
  7. Real value of normative data and open ended questions
  8. The critical importance of prelaunch communication strategies
  9. Vertical and horizontal alignment construction
  10. Selection of Likert Scales
  11. Survey best practices
  12. Most effective management of the survey Process
  13. Survey engagement or climate surveys for you to use
  14. Certificiate of completion
  15. Workbooks emailed before class
 
To our certified graduates, our vast library of validated surveys will  be available to you online. This includes, but is not limited to:
 
  • Climate Surveys
  • Culture Surveys
  • Alignment Surveys
  • 360 Leadership Surveys
  • Productivity Surveys
  • Customer Satisfaction Surveys
  • Market Research Surveys
  • and more
 
 
(See Coupon Below) 
DATE: March 31, 2010
TIME: 10 AM-5 PM 
PLACE: Online via Webex
COST: $225.00
(only 25 seats available for this session)
Paypal, MC, Visa and Amex accepted
 
 
 Call 1(866) 616-5552 to inquire about future training session dates
 
 
For more information, contact us at 1(866)616-5552 or info@infotool-online.com
 
 
Sincerely,
 

Stanley Labovitz 
CEO
Infotool, Inc.
 
 
 
 
 
 
 
 
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Use the survey instruments built by the best survey designers in the business. Upon certification, take 25% off of our one year license of the complete suite of survey instruments from our own survey library, including climate, culture, leadership, 360, alignment, customer satisfaction and so much more! Save up to $125. Don't let your surveys sit at the bottom of your file cabinet! 
Offer Expires: 6/1/2010