For over 4 years, Infotool's diagnostics have given private, public and government leaders an effective way to create value for their companies, and translated the path for improving customer loyalty and profitability.
Our success was not simply the science and display of data collection. Our brand became built around customized survey design and enhanced diagnostics coupled with precise intervention recommendations. So, Infotool has become known as the company that "creates value."

Our next generation of serving clients was the formation of our new Global Platinum Group - - five of the world's best known business experts, each with special subject matter expertise and all authors of best selling books on leadership, organizational alignment, strategy execution, coaching and gender diversity.

Infotool's rapid growth is threatening to exceed our service capability, therefore we need to expand the skills of our Reselling Partners and build a larger network of highly trained external and internal experts. A structured transfer of our knowledge is needed to provide prospective Infotool partners with the tools and systems thinking they need to manage their clients and InfoTool projects.

In April, our first advanced Train-The-Trainer program will be launched and successful graduates will be our initial class of polished, trained, 'certified' experts eligible to become part of the Infotool's growing worldwide community. Come join us…develop your new career and wealth by providing the best business diagnostic services in today's global village

InfoTool Announces an Expanded Train-The-Trainer Program

Attendees to receive 'Certification'

InfoTool's inaugural Train-The-Trainer seminar will now be held April 13-15th at The Hilton Singer Island Oceanfront Resort, Singer Island, FL. The 3-day session will be packed full of both high level and detailed workshops on InfoTool technology. Attendees will learn how to build an InfoTool survey, administer the process online and present the results using the full menu of InfoTool features.

Who Should Attend

The Train-The-Trainer seminar has been specifically designed to teach InfoTool clients and resellers everything they need to know to manage an InfoTool application. Clients will be enabled to write their own survey workbooks, then explain and demonstrate survey results to their management and other organizational stakeholders. The
Train-The-Trainer seminar will also help Authorized InfoTool Resellers to satisfy new certification requirements (see related Reseller News story below).

All attendees who complete the 3-day seminar will receive InfoTool Certification, the first step to moving on to advanced survey applications and utilization.

The cost of the 3-day program will be $1,250.00 per participant. This program cost includes all workshops, programs, and materials, plus breakfast and lunch each day. The cost does not include travel or accommodations.

For a copy of the Train-The-Trainer Seminar program and agenda, or to enroll in the seminar click here

Armani Exchange uses InfoTool to Survey MySpace 'Friends' and Wins New Loyalty Data

Much has been written about the popularity and widespread use of "new media" like MySpace, Facebook, YouTube and Second Life. Now advertisers who use these media are looking to define how
they impact brands. MySpace, for example, has 42 million visitors a month and is the largest online audience available to marketers today.

So, what does a MySpace user look like? What are their demographics? What are their buying habits and brand preferences? Does advertising on MySpace increase purchase intent? These are some of the questions that managers at Armani Exchange had for their interactive ad agency Osmosis. And, Osmosis turned to InfoTool to find the answers.

In the process they uncovered a new and important application for InfoTool - how to link and measure the impact of what an organization does to the reaction and response of consumers/customers. In the case of Armani Exchange the measures included previously unknown ROI predictive behaviors and the key factors that influence customer loyalty.

The Armani Exchange survey consisted of 28 analysis statements, 7 multiple choice lifestyle questions, 8 demographic questions and 6 open-ended questions.

The survey was conducted among 30,000 consumers who had identified themselves as 'Friends' of Armani Exchange through the clothing retailer's MySpace Web page. MySpace is the leading social networking site and considered to be the largest audience online. Its 42 million visitors each month surpass Facebook, YouTube and the combined audiences of all the 'virtual worlds.'

Choosing which of these media to use and then optimizing your presence has been a growing challenge to advertisers in recent years. The survey results gave Armani Exchange a detailed assessment of their MySpace "Friends'" online media and retail buying habits, brand preferences, future purchase intent and a loyalty score.

One of the important outcomes of the survey was the ability to predict with precision the number of 'Friends' who will shop at one of the company's retail stores over the next 90 days. When overlaid with average purchase data, the survey helped determine the future sales volume and value of the audience. The survey even indicated which products the consumers are likely to buy.

InfoTool worked with Osmosis, a New York-based interactive marketing agency and helped define and write the survey content as well as administer the survey. The agency believes that the Armani Exchange application is the first of its type in the "New Media" marketing space.

InfoTool Unveils 2008 Reseller Program Changes

InfoTool has announced the first changes to its reseller program in five years. The changes were communicated via email earlier this month to resellers who successfully completed InfoTool projects during 2007. Under the new plan, all InfoTool resellers must be 'certified' by the end of 2008. Certification is achieved by attending and completing the Train-The-Trainer seminar program (see above Special Feature). In order to retain certification year-to-year resellers will be required to meet minimum sales goals.

These goals, along with changes in 2008 compensation structures and guidelines for developing new client proposals, will be included in reseller-specific workshops conducted as part of the InfoTool Train-The-Trainer seminars throughout the year.

"These changes are an important step in the evolution of InfoTool and its reseller network," according to Tim Maroney, InfoTool's new Chief Marketing Officer. "Our goal," he says," is to be the global leader in business diagnostic services. In order to achieve this, we need a level playing field for all resellers, a consistent brand message across continents, improvements in the overall productivity of our resellers, and well-managed expectations for the division of labor in each contract."

Resellers who are already certified or have already met minimum annual sales requirements in the last 12 months will not have to be re-certified, he said. "All resellers who are not certified should enroll in the April Train-the-Trainer seminar, or have someone from their organization attend," he added.

For more information, click here.

Platinum Leader's Client Wins Catalyst Award

Team is re-named Global Platinum Group

The formation of InfoTool's Platinum Team announced in InfoTool Insights in December continues to take shape and make news around the world. Platinum Team leader Barbara Annis, President of Barbara Annis & Associates, a global gender and diversity training company, has announced that her client Nissan has become the first Japanese company to win the coveted Catalyst award.

"The project is aimed at creating an environment that will bring more women into the management ranks at Nissan in Japan and effectively make use of their skills," Ms. Annis reports. She says "The initiative is called Women in the Driver Seat: Gender Diversity as a Lever in Japan. The project is a response to both the influence Japanese women have on car purchases and the managerial talent shortages Japan is beginning to face."

Catalyst is the annual award that honors exceptional initiatives from companies that support and advance women in business. "Catalyst believes that companies with diverse leadership teams encourage openness and foster innovation," says Ilene H. Lang, President of Catalyst.

Now known as the Global Platinum Group, the InfoTool-organized team of world-renown experts gives InfoTool clients and resellers the ability to take the lessons learned through their surveys to the next step by applying best practice solutions to improve management processes, strengthen organizational leadership, improve cultural dynamics and more.

For more info, click here.